FINAL ROUND

Nelma Soi focuses on creating garments that represent todays working class youth, therefore the brand does not focus on gender. Using mostly digital print and experimental textiles, hidden messages about the future are created and document our collective experiences.

“FINAL ROUND” is a contemporary collection which displays and opens a dialog about today’s working-class youth who share the same struggles but that remains strong in order to achieve their desired aspirational lifestyle. We are the ones working underpaid jobs and running around to achieve our dreams. Growing up in the 90’s surrounded by developing technology we immersed ourselves in hip hop and Japanese culture which has moulded our generation worldwide.

 We are part of a community that lives a dual life: IRL and Online. The virtual world allows us to live the lifestyle we desire. 

We work hard and play hard! 

On the 29th August “FINAL ROUND” became a physical space where live music, visuals and fashion came together in order to create the ultimate expression of Us FOR Us.

 Live music from the talented underground rapper Kibo

Dj set by the multitalented duo Plant boys

Visuals and Film by videographer and visual artist Ilto Soi

And fashion by upcoming Fashion Designer Nelma Soi

  CREDITS FOR FASHION PRESENTATION AND LIVE MUSIC

PHOTOS BY HOLLY RAE JONES (@hollyraejones)

MUSIC SET BY PLANT BOYS (@nickgoulden) (@goul.den) AND KIBO + GUESTS (@kibo_69_)

CLOTHES BY NELMA SOI (@nelmasoi)

MODELS – BOB (@asvpbobworldwide), PATRICK (@imcourtneyrock), COURTNEY (@banksnoir), WENCHU (@ipgurl), CASSIA (@caxxia), ANNALISE (@liselstardust), MERLIN (@evil7magia), MOLLY (@mol.hayward)

VIDEOGRAPHY AND VISUALS BY ILTO SOI (@iltosoi)

MUA- BEATRIX (@beatrix.vadai)